IKEA is a Swedish company which makes quality furniture, at very reasonable price. The company supplies the consumer with the pieces of the furniture, and cleverly designs them to be assembled with a few simple tools, thus allowing the price to drop significantly. IKEA is known for some funky pieces of furniture, one of their most recent marketing ideas is to create furniture out of the companies boxes. Creating furniture out of the companies cardboard boxes does not only represent the companies efforts to recycle and reuse all of their materials, but also shows the company's creativity and innovation. IKEA has designed a bed, a chair, and a lamp entirely out of cardboard. This is very interesting, creative and cool, I like the idea of creating a piece of furniture out of a material which would usually be thrown away or seen as junk.